“VIZ Media’s Power Move: New CEO Takes Over as Manga & Anime Go Mainstream!”
Big changes are underway at VIZ Media, the powerhouse behind bringing manga and anime to the Western world. After an impressive 13-year tenure as CEO, Ken Sasaki is stepping into a new role as Chairman & Executive Advisor, paving the way for Brad Woods, a VIZ veteran with over 25 years in entertainment, to take over as President & CEO.
So, what does this shake-up mean for the future of anime and manga fans? Let’s dive in.
Ken Sasaki: The Architect of VIZ’s Global Domination
For over a decade, Ken Sasaki has been the guiding force behind VIZ Media’s meteoric rise. What was once a specialty publisher has become the leading distributor of Japanese pop culture across North America, the U.K., Australia, and beyond—and that’s largely thanks to Sasaki’s strategic vision.
From pioneering digital strategies to securing landmark industry partnerships, Sasaki has played a crucial role in making anime and manga mainstream. Under his leadership, VIZ has expanded its digital footprint, collaborated with streaming giants, and built a fanbase that extends far beyond the hardcore otaku community. Now, in his new role as Chairman & Executive Advisor, he will continue shaping the company’s long-term strategy while passing the torch to a trusted successor.
Brad Woods: The New Face of VIZ Media
If Sasaki laid the foundation, Brad Woods is the one ready to build the next chapter. As VIZ Media’s new President & CEO, Woods isn’t a new face—he’s been with the company for over a decade, spearheading record-breaking sales initiatives and global expansion.
Before joining VIZ, Woods held senior leadership positions at Mattel, DreamWorks, and Warner Bros., making him a powerhouse in brand strategy, digital innovation, and franchise growth. Now, he’s set to bring his expertise to further cement manga and anime’s place in mainstream culture.
“Anime and manga are no longer niche — they are global cultural forces shaping entertainment, fashion, gaming, and beyond,” Woods said. “With VIZ Media’s unparalleled catalog and commitment to innovation, we are poised to reach broader audiences and set new industry standards.”
What’s Next for VIZ Media?
With Brad Woods at the helm, VIZ Media is set to embark on an exciting new phase. Here’s what fans and industry insiders can expect:
✅ More Digital Expansion: Streaming, e-books, and digital-first releases will likely be a top priority. ✅ Stronger Brand Collaborations: Expect even bigger partnerships across film, TV, gaming, and fashion. ✅ Global Growth: VIZ will continue expanding beyond North America into new international markets. ✅ More Anime, More Manga: With a renewed focus on content accessibility, fans can look forward to more titles, more formats, and more ways to enjoy their favorite series.
The Bottom Line
VIZ Media isn’t just changing leadership—it’s evolving. With Sasaki’s strategic oversight and Woods’ fresh vision, the company is set to break new ground, pushing manga and anime even deeper into the mainstream entertainment world.
For fans, this means exciting times ahead, with more content, bigger releases, and a stronger global presence. The world of manga and anime is only getting bigger—and VIZ Media is leading the charge.
Stay tuned, because this next chapter is just getting started. 📖✨
