Global visual effects and animation powerhouse DNEG has unveiled its latest venture into immersive experiences with the launch of DNEG IXP. The newly minted division, spearheaded by former global CEO of The Mill, Josh Mandel, marks a significant move for DNEG into the realm of super-premium content creation across various platforms.
DNEG IXP’s mission is clear: to cater to businesses, brands, and game publishers seeking to revolutionize creative experiences. This encompasses a wide array of domains including gaming, virtual concerts, theme park ride experiences, retail installations, product launches, and location-based attractions.
Mandel brings to the table over two decades of expertise in the media and entertainment industry, with notable stints at The Mill, R/GA, 72andSunny, and Nike. His leadership is expected to drive DNEG IXP’s immediate focus on gaming, virtual concerts, and theme park ride experiences, among other projects in the pipeline.
Namit Malhotra, CEO of DNEG, expressed enthusiasm about the expansion, emphasizing the company’s commitment to offering unparalleled creative solutions. Malhotra highlighted DNEG’s Academy Award-winning talent and its capacity to redefine audience engagement across multiple platforms.Mandel echoed Malhotra’s sentiments, underlining the challenges businesses face in forging meaningful connections with their customers in today’s media landscape. He emphasized DNEG IXP’s role as a strategic partner, dedicated to empowering brands to navigate the complexities of storytelling and audience engagement.
With DNEG IXP poised to collaborate directly with brands, harnessing the expertise of industry leaders to craft immersive experiences, the stage is set for a new era of creative collaboration and audience immersion.
In an era where innovation and audience engagement are paramount, DNEG IXP emerges as a beacon of creative liberation, offering businesses the tools and expertise needed to captivate and inspire their audiences like never before.
