Bluey Breaks the Internet! Hits 10 Million YouTube Subscribers & Wins a Major Award!
The beloved animated series Bluey has hit yet another incredible milestone! BBC Studios proudly announced that the official Bluey YouTube channel has been awarded the prestigious Diamond Creator Award for surpassing 10 million subscribers. This recognition places Bluey alongside global giants like LEGO, Disney, and GoPro, firmly cementing its place in the top 1% of YouTube channels worldwide (as per Blade, March 2024).
A Shining Achievement for BBC Studios
This marks the second Diamond Creator Award for BBC Studios, following BBC Earth’s win in 2022. YouTube introduced these Creator Awards to celebrate outstanding content creators who not only grow their channels but also foster engaged and responsible online communities.
The achievement is a testament to Bluey’s ever-growing popularity, fueled by its strong digital presence. Since its launch in 2019, Bluey’s YouTube portfolio has skyrocketed to over 21 million subscribers and an astonishing 13 billion lifetime views! The BBC Studios Family & Kids YouTube channels have seen an incredible 73% growth in 2024 alone, generating 7.8 billion of their total 14 billion cross-platform views this year.
Engagement Beyond the Numbers
While stats and views are impressive, BBC Studios emphasizes that Bluey’s success is truly measured by its dedicated and passionate fanbase. Jasmine Dawson, SVP of Digital for BBC Studios, expressed her excitement:
“It’s not just about the numbers; it’s about the way audiences connect with Bluey. YouTube’s co-viewing experience has transformed how we create and curate digital content, making Bluey our top global property. With two Diamond Awards now under our belt, our trophy shelf has never looked better!”
Expanding the Bluey Universe
The Bluey YouTube network now boasts 20 channels, including the newly launched Bingo and Bluey’s Bestest Friends and 17 regional language channels. Notably, Bluey En Español has already amassed over 5 million subscribers. The wildly popular Bluey Book Reads digital series, featuring stars like Kylie Minogue, Romesh Ranganathan, and Eva Mendes, has garnered over 75 million views since its 2024 debut.
Why Families Love Bluey on YouTube
The Bluey YouTube channel offers a treasure trove of content, including clips, “best bits” compilations, full episodes, and 24-hour live streams—ensuring families always have access to their favorite pup.
With a 54% increase in viewership in the U.S. alone, Bluey continues to be a top choice for co-viewing among kids and parents. This success was further recognized at the 2025 Kidscreen Awards, where Bluey won Best YouTube Channel in the Kids & Family category.
A Bright Future for Bluey
Nicki Sheard, CEO of Brands & Licensing at BBC Studios, praised the digital team’s efforts in driving Bluey’s global success:
“Our team has been instrumental in growing and engaging our fanbase. From nurturing content creators to crafting exclusive content, social media has played a key role in making Bluey a global phenomenon.”
With new original content set to launch in Spring 2025, the future of Bluey on YouTube looks brighter than ever. Whether you’re a long-time fan or discovering Bluey for the first time, there’s no better time to join the fun and hit that subscribe button!
Final Thoughts
From playful adventures to heartfelt moments, Bluey continues to capture hearts across generations. This Diamond Creator Award is just another milestone in its unstoppable journey. Here’s to more Bluey magic, one episode at a time!
