Warner Bros. Discovery (WBD) announced today that it will shut down the standalone Boomerang video streaming app and website on September 30, 2024. The classic cartoon service’s content will be integrated into WBD’s Max platform as part of the company’s strategy to consolidate its streaming offerings.
Current Boomerang subscribers will automatically have their accounts converted into Max ad-free plans at the same payment rate. Existing login credentials will also be ported over to Max.
Boomerang has been WBD’s branded home for a range of beloved animated content from the Warner Bros. library, including Hanna-Barbera and Ruby-Spears classics like “Scooby-Doo,” “The Jetsons,” and “Tom & Jerry,” as well as the iconic “Looney Tunes” series.
In a statement to subscribers, WBD said:
Hey folks,
We’re reaching out to let you know that Boomerang will be moving to Max, and as of September 30th, the Boomerang app and website will no longer be available. The exciting news is that your Boomerang subscription will automatically transfer to Max (Ad-Free) with no change to your subscription price until further notice!
Here’s what you need to know:
Logging In: Starting September 30th, you can log in to Max using your Boomerang email and password.
Kids Profile: We’ll have a Kids Profile set up in your account, allowing you to set parental controls and ratings restrictions.
Max Content: On Max, enjoy loads of Boomerang fan-favorites with Scooby, Bugs Bunny, Tom & Jerry, and more! While some Boomerang content may not be available, you’ll have access to Max’s full catalog of iconic series, hit movies, fresh originals, breaking news, and family favorites including “The Amazing World of Gumball,” “Teen Titans Go!,” “LEGO Batman,” and more.
Billing: Throughout September, Apple will be transitioning your billing from Boomerang to Max.
