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Spaceport and Toei Animation Partner to Revolutionize Fan Engagement with New Feature Film ‘HYPERGALACTIC’

by Aiswarya Rani Kotipalli
August 6, 2024
in Gaming
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Spaceport and Toei Animation Partner to Revolutionize Fan Engagement with New Feature Film ‘HYPERGALACTIC’
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Spaceport, a pioneering leader in intellectual property (IP) licensing, is thrilled to announce a groundbreaking partnership with Toei Animation, the iconic global studio behind legendary anime series such as One Piece and Dragon Ball. This collaboration will bring Toei Animation’s latest feature film, HYPERGALACTIC, to the forefront of user-generated content (UGC) platforms, including Roblox and Fortnite, aiming to redefine branded content and fan engagement.

In this innovative partnership, Spaceport’s advanced technology will enable IP owners like Toei Animation to license HYPERGALACTIC to multiple game developers and content creators simultaneously and at scale. This approach builds a vast pool of content for users, offering the brand more opportunities to connect with new and existing fans. Transitioning from a traditional retail economy to a UGC-driven strategy, this collaboration promises exponential growth in revenue and fan engagement for IP owners.

Le Zhang, Founder and CEO of Spaceport, expressed his enthusiasm, stating, “We are thrilled to collaborate with Toei Animation on HYPERGALACTIC to merge anime with cutting-edge virtual worlds. This partnership is more than just bringing new content to Roblox and Fortnite; it’s about empowering communities to organically create a limitless amount of deep and personal interactive experiences that resonate with fans and unlock new revenue streams for IP owners. For new IP like HYPERGALACTIC, this is a chance to build the kind of fanbase and cultural impact that Toei achieved with Dragon Ball, One Piece, and Digimon.”

Roblox and Fortnite, which boast over 80 million active users daily, are not merely games but expansive ecosystems where users interact, create, and share experiences. By facilitating broader licensing across these platforms, Spaceport and Toei Animation are setting a new standard, recognizing the unique power of combining anime IP with the creativity of UGC communities. This dynamic collaboration will enable Toei Animation to directly engage fans, providing them with the tools to create and monetize licensed content, thereby benefiting both the fans and the brand.

Yoshi Ikezawa, Head of International Co-Production at Toei Animation, highlighted the significance of this partnership: “This partnership with Spaceport is a significant milestone for Toei Animation. By leveraging Spaceport’s technology, we aim to bring HYPERGALACTIC to life in ways that will engage and inspire our fans. We are pleased to share our latest feature and work directly with users to develop our new IP to the next level. This collaboration shows the vast potential of UGC platforms to revolutionize entertainment and fan engagement.”

About Spaceport Founded in 2022, Spaceport is at the forefront of building the Internet of IP by seamlessly connecting brands and agencies with the world’s largest network of creators and developers. Spaceport’s mission is to democratize access to the world’s best IPs, empowering owners to unlock new revenue streams and enhance fan engagement. As a leading solution for creators on platforms like Roblox, Fortnite, and Threadless, Spaceport is shaping the future of IP management and monetization through their innovative web3-based infrastructure. With offices in Boston and Los Angeles, Spaceport is pioneering the future of IP. For more information, visit www.spaceport.xyz.

About Toei Animation Inc. Toei Animation Co., Ltd. ranks among the world’s most prolific animation production studios. The company’s operations include animation development, production, worldwide marketing, and program licensing. Founded in 1956, Toei Animation has produced over 13,316 episodes of TV series and more than 258 feature films. The company’s iconic titles, including “Mazinger Z,” the “Dragon Ball” series, “Pretty Guardian Sailor Moon” series, and “One Piece,” transcend generations, bringing dreams and hope to children and people worldwide. For more information, visit www.toei-anim.co.jp

Tags: AnimeFortniteHYPERGALACTICIP LicensingLe ZhangRobloxSpaceportToei AnimationUser Generated ContentYoshi Ikezawa
Aiswarya Rani Kotipalli

Aiswarya Rani Kotipalli

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