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Home Gaming

Homegrown Gaming Studios Shift from Support to Original IP with Tech Investments

by Sai Kiran
August 29, 2025
in Gaming
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| Strategic Focus | Significance | | ----------------------------- | ----------------------------------------------------------------------------------- | | **Creative Ownership** | Developing original titles like *E-Cricket* builds IP assets unique to India. | | **Tech-Driven Excellence** | Using UE5, AWS, and AI elevates production quality to global AAA standards. | | **Talent Ecosystem Growth** | Enables the rise of full-pipeline studios—from design to launch. | | **Structural Transformation** | Moves the industry toward a creator-led economy, extending well beyond outsourcing. |
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India is primed to lead global gaming innovation—not just through outsourcing, but through owning creative pipelines. Despite having 568 million gamers, studios from the nation primarily played support roles, such as art, QA, and testing for foreign publishers. Now, this is changing.

LightFury Games, based in Bengaluru, exemplifies this shift. Rather than navigating the volatile RMG market, they are building original IP from concept through delivery. Their upcoming game, E-Cricket, is being developed in Unreal Engine 5, supported by Amazon Web Services and AI to deliver seamless, hardware-agnostic performance.CEO Karan Shroff emphasizes that combining world-class technology with Indian and global talent can catalyze India’s emergence as an AAA gaming ecosystem.

Broader Momentum & Industry Context

India’s gaming market is forecasted to hit $4.5 billion by 2025, signaling wider potential for original development. Supporting this growth, Indian AVGC sectors—with cost-effective high-quality output, robust talent pools, and government incentives—are increasingly shifting from service models to creating cutting-edge content and immersive experiences.

However, there remains a significant 2.3 million talent gap in the sector. To capitalize on this moment, the industry must expand training programs, level up infrastructure, and strategically bridge the employability divide—especially beyond metro areas.

Why This Matters for AVGC & XR Creation

Strategic FocusSignificance
Creative OwnershipDeveloping original titles like E-Cricket builds IP assets unique to India.
Tech-Driven ExcellenceUsing UE5, AWS, and AI elevates production quality to global AAA standards.
Talent Ecosystem GrowthEnables the rise of full-pipeline studios—from design to launch.
Structural TransformationMoves the industry toward a creator-led economy, extending well beyond outsourcing.


Tags: homegrown gaming studios IndiaIndia AAA gaming ecosystemIndian game studios original IPLightFury Games E-Cricket
Sai Kiran

Sai Kiran

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