Zupee, India’s largest skill-based Ludo platform, has announced a partnership with the government-backed e-commerce platform ONDC (Open Network for Digital Commerce). This agreement will enable Zupee to offer its popular Ludo game through ONDC, making skill-based games more accessible to a wider audience.
As part of the collaboration, Zupee has been registered as a Seller application on ONDC. Commenting on the partnership, Dilsher Singh Malhi, Founder & CEO of Zupee, expressed enthusiasm, stating, “We are delighted to partner with ONDC and be listed on the platform. This collaboration strengthens our efforts to bring the joy of playing culturally relevant Indian games, responsibly, to a larger audience. We are excited to test the potential of the partnership for both Zupee and ONDC users.”
The integration is expected to foster greater trust in online gaming, benefiting both current and future players. T Koshy, MD & CEO of ONDC, said, “ONDC is committed to delivering a diverse range of products and services through a democratized digital commerce ecosystem. The inclusion of Zupee, one of India’s largest skill-based online gaming companies, will be a crucial step toward enhancing our open and diverse digital marketplace. This partnership will offer value entertainment to a larger user base while providing access to a wide range of products and services at fair prices on a unified platform.”
This collaboration between Zupee and ONDC will enable both platforms to expand their reach, accelerate customer acquisition, and offer even more value to their growing user base.
