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India’s Real-Money Gaming Market Distorted by Google’s Play Store Bias

by Sai Kiran
August 29, 2025
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India’s Real-Money Gaming Market Distorted by Google’s Play Store Bias
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An eye-opening analysis in TechPolicy.Press highlights how India’s real-money gaming (RMG) ecosystem has suffered from systemic barriers—chiefly due to Google’s Play Store pilot program, which selectively approved only fantasy sports (DFS) and rummy, while blocking access for other legitimate skill-based games.

This uneven approach caused a sharp decline in user reach and profitability for excluded platforms. The policies were implemented with limited transparency and indefinite extensions well beyond the pilot’s original timeline, compounding structural unfairness.

In response, the Competition Commission of India (CCI) deemed this approach anticompetitive, prompting Google to revise its policies. As per its commitment to the CCI, Google agreed to open Play Store access to all RMG formats certified by recognized third parties—a move that could restore market diversity and fairness.

Why It Matters for AVGC & Gaming Policy

Key IssueSignificance
Gatekeeper InfluenceGoogle’s platform dominance can shape market outcomes—impacting which games succeed or fail based on platform policy.
Antitrust InterventionRegulatory oversight can curb selective access and promote fair digital competition.
Level Playing FieldsOpening up distribution can empower diverse skill-based gaming formats to compete and innovate.
Policy LessonsIndia’s experience showcases the role of digital infrastructure and competition laws in enabling a vibrant gaming ecosystem.

Tags: DFS and rummy Play Store pilotGoogle Play Store bias IndiaIndia digital gaming marketplacereal-money gaming India
Sai Kiran

Sai Kiran

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